SALES & MARKETING

Marketing plays a critical role in the success of every product and brand. At Hartziotis Trading, we develop tailored marketing plans for all major brands we represent, ensuring that each strategy is aligned with market conditions and business objectives.

Our approach begins with a thorough analysis of the competitive environment, allowing us to strategically apply the four key elements of the marketing mix – Product, Price, Place (Distribution), and Promotion. By carefully managing each of these components, we create integrated marketing strategies that strengthen brand presence and drive measurable results in the Cyprus market.

For every brand, promotion strategies are designed based on brand positioning, target audience insights, and clearly defined objectives. We utilize a balanced mix of above-the-line and below-the-line marketing activities, deploying the most effective communication channels to maximize reach, engagement, and brand awareness.