EST 1983

Hartziotis Trading Co Ltd was founded in 1983 by Soteris Vasiliou, the current Managing Director and President of the company. The vision of the founder was to establish a trading company in the food and beverages market that would become over the long-term, a leader in the retail sector. The selection of brands was strategically done so that they could serve the needs both of the tourist and the local consumers’ market. Today, Hartziotis Trading exclusively represents reputable brands that have become popular in both these markets, with a focus on the retail sector.

All these years, the company adopted effective sales and marketing practices and managed to grow in a steady pace becoming a key player in the food and beverages market of the island. Over the last decade the company has developed the sales and distribution of its products, mainly beverages, in the on-trade market, also known as horeca. The on-trade business is also steadily growing and is becoming very important for the company’s success.

Today, the company’s client base includes all major chains of supermarkets and many other medium and small size retail outlets throughout Cyprus (convenience stores, bakeries, small supermarkets etc). Hartziotis has also a very strong presence in the touristic areas of the island, capitalizing on the business opportunities provided by the millions of tourists visiting Cyprus every year. In addition, the company sells and markets its wines, spirits and non-alcoholic beverages to bars, restaurants, coffee shops, specialized wine shops and hotels.

Hartziotis Trading is located in one of the most advantageous areas of the Nicosia Industrial Area. The company’s privately owned premises, which include both the Head Offices and a 2,000 square meters warehouse, are strategically located for easy access to the motorway which leads to every major city of Cyprus. Hartziotis Trading today employs over 20 people.