HARTZIOTIS TRADING
Sales & Marketing for Food & Beverage Distribution
Hartziotis Trading Co. Ltd. has adopted strategic sales and marketing practices to grow its food and beverage portfolio steadily over the years. By focusing on reliability, quality, and client relationships, the company has strengthened its position in Cyprus’ market.
Strategic Sales Approach
Our sales strategy divides the market into off-trade (retail) and on-trade (HORECA) sectors, ensuring tailored approaches to meet the unique needs of each. This dual approach allows us to maximize reach and maintain strong partnerships with both supermarkets and hospitality clients.
Serving Off-Trade & On-Trade Markets
Off-Trade: Supplying major supermarket chains, independent retailers, convenience stores, and bakeries across Cyprus.
On-Trade (HORECA): Providing bars, restaurants, coffee shops, hotels, and specialized wine shops with premium beverages and food products.
Growing Our Market Presence Across Cyprus
Through consistent sales, strategic marketing, and a focus on premium products, Hartziotis Trading continues to expand its presence across the island, maintaining a reputation for excellence in both food and beverage sales and distribution.
OFF-TRADE SALES
Off-Trade (Retail) Distribution Across Cyprus
The off-trade segment covers all types of retail outlets, including hypermarkets, supermarkets, convenience stores, mini-markets, kiosks, and specialized wine & spirits shops. Hartziotis Trading Co. Ltd. was founded to serve this market and has successfully built a strong national retail sales and distribution network over the years.
Serving Retail Outlets Nationwide
Today, Hartziotis Trading serves over 1,000 retail clients across Cyprus, with the majority of sales volumes coming from major supermarket chains. Nearly all imported products are distributed through off-trade channels, ensuring widespread availability to local consumers.
Strategic Sales & Merchandising
Our off-trade sales strategy emphasizes in-store promotions, including price-off campaigns and product tastings, complemented by professional merchandising practices implemented nationally. These strategies maximize visibility, sales success, and brand recognition across the retail sector in Cyprus.
ON-TRADE SALES
On-Trade (HORECA) Distribution Across Cyprus
The on-trade (HORECA) market includes bars, restaurants, coffee shops, clubs, hotels, and other hospitality outlets. Over the past eight years, Hartziotis Trading Co. Ltd. has steadily developed its HORECA business, initially focusing on wines and gradually expanding to spirits, beers, liqueurs, mixers, water, and selected food products.
Serving Hospitality Outlets Nationwide
Successfully distributing products in the HORECA sector requires a different approach than retail, emphasizing personal relationships, exceptional service, and professional engagement with outlet owners, managers, and staff such as bartenders and waiters. Today, Hartziotis Trading serves approximately 200 HORECA outlets across Cyprus, ensuring premium products reach bars, restaurants, hotels, and coffee shops efficiently and reliably.
Tailored Sales Strategies for HORECA
Our HORECA sales tactics are customized to the outlet and product type, including tastings, gift offerings, competitions, price reductions, and free product promotions. These strategies strengthen client relationships and maximize product visibility, making Hartziotis Trading a trusted partner in Cyprus’ hospitality sector.